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Since the founding, the primary mission of Lucky Selectism has always been simple: To design and craft eyewear of the highest quality. Whether transformed or accentuated, that could be a finishing touch to portray individuality with affordable prices. Eyewear that lasts long enough to acquire a patina of age is a remarkable trait that few products can claim. Eyewear needs to be simultaneously pleasing design-wise, superbly comfortable to wear, and durable so that it can be enhanced by natural patina, as only a truly crafted object can attain.
A series of areas that unfold through the store of Lucky Selectism, the main house of LS, is filled with history, objects, and anecdotes. Conceived by Heewon Kim and curated by Nahee Jung, the store welcomes new narratives and curations depending on different product collections and seasonal contents.